Market Research Quantative Analysis

Front Cover

From my market research online one of my questions were "When looking for a magazine what is it that captures your attention first?" I gave them eight choices as my question was a multiple choice answer they had the choice of colour, image, graphics, pull quotes, headlines, exclusives, freebies (cd's calenders etc) or the price. 18 people have answered my questionnaire and so far the highest answer has been 'Image' this tells  me that when planning/considering the photo for the front cover of my magazine I will have to make sure that it's appealing to the particular audience that I am aiming for which are 17+

Again the question here asked was based around the front cover; "One block picture as the front cover or a multiple of them?" The highest was a block picture. So again with my audience being 17+ I will have to make sure that the main picture used appeals not only to them but those of an older age too.

Contents Page

With the contents page the question asked was "When reading the contents page would it is useful to have a few sentences which tell you what each of the features are?" The question again was a multiple choice and so they responded with 'yes' I originally planned on giving the reader an insight on the contents page of what each feature based around. So this is something I will for certain be using.

Double Page Spread

For my double page spread market research I asked "When viewing a double page spread do you prefer a dominant picture or more text?" again this was a multiple choice question and they answered with 'picture' being the highest. I'm planning on making my DPS mainly picture; so you can see the energy and love that the artist has for the music. Constantly thinking the misenscene.

In conclusion from all the market research I have done I have learnt that the image is the most important thing and that when I take my own pictures I will keep in mind that the pictures I take will be the essence of my magazine.